Hyunju Jeon

Hello there! I am a PhD candidate at the Graduate School of Business, Seoul National University where I am advised by Professor Jungsuk Oh.

I'm interested in data-driven empirical research. My research lies at the intersection of artificial intelligence and supply chain management.

Before starting my academic journey, I spent six years at Procter & Gamble (P&G), where I held management roles within the Product Supply organization. 

• 2025 한국경영과학회 추계학술대회

  • Timing Matters: The Performance Consequences of Early vs. Late AI Adoption — with Yaeeun Ahn and Jungsuk Oh

• 2025 춘계공동학술대회 (대한산업공학회, 한국경영과학회, 한국시뮬레이션학회 공동주최)

  • To Pioneer or to Wait? An empirical investigation of AI+BDA focus on firm performance — with Yaeeun Ahn and Jungsuk Oh

• 10th IFAC Conference on Manufacturing Modelling, Management and Control MIM 2022: Nantes, France, 22-24 June 2022

  • The Dynamics of Customer Satisfaction Dimension based on BERT, SHAP, and Kano Model (2022) — with Hyunwoo Park 

Procter & Gamble (P&G) 

• • Product Supply Senior Manager

DRP Operations Leader (APAC Shave Care, SK-II)

Sep 2019 - Jul 2021 Guangzhou, China 

• Product Supply Manager

Customer & Distributor Team Logistics Leader (Omni-channel, Distributor, Drug Stores, CVS) 

Jul 2018 - Sep 2019  Seoul, Korea

• Product Supply Associate Manager

Market Supply Planning (SK-II, Fabric Care, Feminine Care, Hair Care) 

May 2015 - Jul 2018   Seoul, Korea

• M.S. in Business Administration (Operations Management), Seoul National University, Seoul, South Korea, 2023

• B.B.A. in Business Administration, Sungkyunkwan University, Seoul, South Korea, 2015 

• Native Korean and English speaker. Fluent in Chinese (Mandarin) 

• Grew up in China: Shanghai, Tianjin, Shenyang, Chengdu

• Worked in China: Guangzhou 

• Current Home: Seoul 

• HSK Level 6 (Confucius Institute Headquarters)

• DELE B2 (Instituto Cervantes)